With its latest expansion, Kaleidescape is making significant strides in cinema. Signaling a notable shift from its usual territory of home entertainment, Kaleidescape has entered the movie theater space. The company known as “the ultimate movie platform” is widely recognized for its cutting-edge movie players and servers that deliver top-tier content to households. Now, Kaleidescape will shake up the cinema arena with its innovative “on-demand” service tailored specifically for library titles.
Kaleidescape’s strategic expansion comes at a crucial time, where it aims to address the growing demand for older titles in theaters. Merging the old with the new, Kaleidescape aims to simultaneously create fresh revenue streams for both content owners and theater operators. Priscilla Morgan, the respected chief operating officer of Kaleidescape, affirms the company’s mission to rejuvenate the silver screen by reintroducing many captivating content options. This approach aims to breathe new life into formerly vacant theaters and empowers exhibitors to cater to patrons’ diverse preferences.
Providing state-of-the-art hardware to theater owners alongside encrypted content while refraining from claiming a share of the revenue, Kaleidescape’s inventive approach ensures that the economic benefits derived from the service remain exclusively between the studio and the exhibitor, producing a mutually beneficial connection. Several prominent theaters, including Cinema West, Classic Cinemas, Alamo, Brenden, B&B Theatres, Epic, Megaplex, and Star Cinema Grill, have happily embraced the opportunity to participate in the pilot program for this groundbreaking service. While the identity of the primary studio content provider remains undisclosed, Kaleidescape has forged strategic partnerships aimed at curating an extensive library of titles that attract cinema enthusiasts.
Chris Johnson, the CEO of Classic Cinemas, champions the innovative concept of cinema on demand, emphasizing the vast selection of titles accessible to moviegoers while streamlining the booking and fulfillment process. Despite library titles not constituting the core business of classic cinemas, Johnson astutely observes that even a marginal percentage of business translates into a substantial influx of additional revenue. Putting together themed events centered around library titles, such as offering exclusive early screenings of classic films and iconic franchises like Indiana Jones, has proven to be an immensely successful strategy in igniting audience excitement.
In addition to collaborative endeavors with theaters, Kaleidescape is building strategic alliances with cinema tech developer GDC to integrate its service into the GoGoCinema app. The synergistic integration is designed to revolutionize the moviegoing experience, enhance accessibility to Kaleidescape’s extensive library of titles, and provide cinephiles with a genuine sense of immersion.
Kaleidescape’s expansion into the cinema business is a significant milestone for the brand and the industry. This move intends to solidify the company’s position as an innovative trailblazer in the entertainment industry. Leveraging its expertise in delivering premium content to households, Kaleidescape is redefining the possibilities of moviegoing. As Kaleidescape continues to expand its entertainment footprint, its mission remains clear and focused, devoted to delivering quality content and enhancing the cinema experience. Through the brand’s forward-thinking approach, strategic partnerships, and movie theater expansion, Kaleidescape proves instrumental to the future of cinema, bringing distinguished entertainment options to theaters worldwide.
