At the early age of 15, Laura Rosinska faced the trials and tribulations of a system stacked against her. While residing in transitional housing and maneuvering life’s encounters alone, her dedication and resilience gave her what she needed to succeed.
Now, Rosinska is at the front line of Event Exec, a luxury events company worth £2.5 million and well-regarded for its access to exclusive international experiences. With the enterprise nearing its decennial celebration, its stalwart leader commemorates her contributions to transforming post-pandemic corporate hospitality practices.
How Rosinska Spearheads a Booming Business
Rosinska had a bumpy beginning in life, growing up in an unstable environment and academically behind. Often, she’d hopelessly request that her mother send her off to boarding school instead. Unfortunately, the family had a low income, making it impossible to place Rosinska somewhere more enriching.
By the time she hit 15, Rosinska had left home with no professional background, couch-hopping before acquiring a call center job at 16. While selling double-paned windows over the phone, the soon-to-be entrepreneur swiftly realized how much she thrives in a fast-paced career. Additionally, she “loved talking to people and got the dopamine hits [her] ADHD brain craved.”
Not long after she garnered success at the call center, Rosinska found a long-lasting occupation in sales. By the time she reached 25, she gave birth to her daughter Louise and joined the Goodwood House, a historic mansion where prominent events like Glorious Goodwood and the Goodwood Festival of Speed are held.
Rosinska went from being a team player in sales and operations to becoming the head of event hospitality. Eight years into her career at Goodwood, she found an opportunity to expand her skills independently. In 2015, carrying a loan of just £50 from her father, Rosinska registered the company that would redefine client accommodation: Event Exec.
Rosinska’s Resilience on the Path to Prosperity
Alongside the early obstacles Rosinska endured, she considers her tenure at Goodwood a significant pivot in her occupational journey. She developed meaningful relationships with constant encouragement and guidance from a supportive group of coworkers. Her time at Goodwood would ultimately establish the groundwork for her future goals as a business owner.
However, when Rosinska first announced the launch of Event Exec, the intricacies of entrepreneurial work packed quite a punch. One of the biggest challenges for the corporate accommodation expert “has been the loneliness of being in business on your own, especially as a single mum,” she explained.
Rosinska ran Event Exec with little to no help for the first eight years of the business. Just two years ago, in 2023, she finally hired her first employee. Consequently, the committed company owner was “juggling everything—mum, founder, operator.”
Event Exec by Laura Rosinska: A Company Cultivated on Consciousness, Culture, and Composure
Despite the many hurdles she hit on the road to success, Rosinska celebrates how far her company has come. Today, Event Exec boasts a niche within the premium events sector, specializing in hard-to-reach tickets and VIP experiences. After years of building an international network and a reputation fueled entirely through the grapevine, Event Exec now serves as the preferred hospitality partner for world-class events such as Taylor Swift’s world tour and Wimbledon.
Rosinska hopes that her daughter Louise, who works as Event Exec’s client services manager, will one day take charge and continue the company’s expansion into wellness. Her most recent collaborative effort with The Landscape, a curator of top-tier corporate wellness retreats, represents a sturdy next step in Event Exec’s growth expedition.
Moving forward, Laura Rosinska plans to showcase how wellness has become an important part of her identity, vowing that she’s “completely different from who [she] was 10 years ago.” She believes her desire to remove alcohol from corporate hospitality could positively transform the premium events space. On a final note, Rosinska declares that her hard work isn’t about maintaining prestige and fame; it’s about “eradicating toxicity, fostering peace, and creating teams that thrive.”
