The Screen Actors Guild Awards has tapped Silent House Productions—coming off their Macy’s Thanksgiving Day Parade ratings smash—to return as producers of the show’s upcoming 31st annual edition. SAG Awards’ Jon Brockett returns as executive producer, along with Silent House Productions’ Baz Halpin, Mark Bracco, and Linda Gierahn. The 31st SAG Awards will stream live on Netflix on Sunday, Feb. 23, 2025, at 8 p.m. ET/5 p.m. PT from the Shrine Auditorium & Expo Hall.

This represents Brockett’s fourth consecutive year overseeing the annual acting celebration, having worked on the show for over two decades. In his position overseeing the annual SAG Awards telecast and all related operations for the org, which includes SAG-AFTRA’s special projects department, he also serves as the SAG Awards’ liaison to the SAG-AFTRA Foundation.

Netflix’s Evolving Plan to Dominate Media

The streaming of the awards show also serves to mark an evolving strategy for streaming giant Netflix, as they seek to eventize viewing opportunities in increasingly bold ways. Notable represent leases such as their infamously buggy Paul vs. Tyson live-stream or the pre-taped but live-streamed release of Sabrina Carpetner’s festive musical special A Nonsense Christmas have seen the streamer actively seeking to cultivate an of-the-moment audience and inject their content more directly into the zeitgeist. Seeing as how social media platforms now generate immediate buzz, response, and further accentuation of marketing for any given project, Netflix’s pivot to more immediately resonant event-sizing makes perfect sense.

For example, the Paul vs. Tyson stream was one of the most unanimously watched things in Netflix’s history, to the point that it led to unprecedented technical issues for the service. As such, the SAG Awards will continue to attempt to net such a response and get viewers to tune in simultaneously to see the live event. Considering the difficulties Netflix has had in recent years with cutting through the noise of the platform, this makes perfect sense. There is now an impossibly dense catalog of media on Netflix, and with their latest batch of multi-hundred-million-dollar shows and films, the streamer has struggled to find work that can resonate with its viewers quite like former hits like Stranger Things or Bird Box, both of which became overnight sensations several years ago. 

Silent House’s Astonishing Run of Success

This also represents the second consecutive SAG Awards production for Silent House Productions, which earlier this year won a Primetime Emmy Award for outstanding variety special (pre-recorded) for Carol Burnett: 90 Years of Laughter + Love. The film, streaming, television, and digital media production arm of Silent House Group’s team’s credits this year also include Noche UFC at Sphere Las Vegas, the 98th Macy’s Thanksgiving Day Parade, in addition to the SAG Awards.

On NBC, Macy’s Thanksgiving Day reached a record 31.3 million viewers this year, making the parade the most-watched entertainment special on linear TV in several years. This is all the more impressive given how little younger audiences watch cable television these days, as the success of streamers such as Netflix stands in direct opposition to such media. However, by recognizing the confines and limitations of the audience they were courting (read: older viewers), Silent House Group was able to turn these limitations into virtues and break records in the process.

Now, Netflix is hoping for similar success with the SAG Awards. On board as director of the event is Sandra Restrepo, who also directed the 29th SAG Awards; her credits include NYE Live Nashville’s Big Bash and the Soul Train Awards. Back as a production designer is Derek McLane, whose credits include the Academy Awards and Hairspray Live.

Bracco has been president of Silent House Productions since 2021; he previously was executive vice president of programming and development at Dick Clark Productions. Gierahn is the chief content officer and head of production for Silent House Productions. Halpin is the CEO and founder of Silent House Group. Doucette-White spent 23 years at Access Hollywood, where she was a supervising producer.