Who is Tylor Swift? She isn’t just a singer, songwriter, or entertainer. She’s also an example of someone who understands the power of intellectual property—filing over 300 trademarks (and counting), including unique names like The Tortured Poets Department, Swiftites, Tayplay, and even her cat’s names—Meredith and Olivia Swift. Taylor Swift doesn’t just protect her IP because she’s a celebrity. In many ways, her success may be partly fueled by her careful management and protection of her intellectual property.

The new book, You Are an IP Company, highlights why many successful businesses and brands—some you might not expect—are fundamentally built around intellectual property (IP) at their core.

Take Play-Doh for example. It takes IP so seriously, it protects the scent of its modeling compound with the proprietary description, “Sweet, slightly musky, vanilla fragrance, with slight overtones of cherry, combined with the smell of a salted, wheat-based dough.” Even The Coca-Cola Company knows its value is found in its trade secret, not the carbonated beverage it bottles.

Kary Oberbrunner, entrepreneur and inventor of Instant IP™, along with Katherine Rubino, a Partner at Caldwell, one of the fastest-growing law firms in America for several consecutive years, collaborate to provide a practical guide for identifying and protecting ideas in a way that’s fast, simple, and effective.

Both seasoned experts in the field, these two co-authors know most entrepreneurs don’t think they have any intellectual property. The truth is, they just don’t know how to find it. The few who do, don’t know how to protect it. But unless they value their IP, clients, competitors, and collaborators won’t truly value them.

For previous generations, tangible assets held the most value. This means buildings, land, and supplies. Look no further than the S&P 500 index, which offers a snapshot of the value of a number of the largest companies in the United States. In 1975, 83 percent of assets were tangible.  But times have changed. In 2020, only 10 percent of the assets were tangible. The other 90 percent were intangible, meaning intellectual property. Take an iPhone example. Ten percent of the value is in the parts and pieces. The other 90 percent of the value is in the IP that makes up the iPhone.

Get ready to discover:

  • Why people should not promote their IP until they first protect their IP
  • Which IP protection strategy makes sense for each unique situation
  • How Disney, LEGO®, CrossFit, Dr Pepper, Magnolia, and Apple experienced exponential growth by leveraging their IP
  • The 12-step plan to increase intellectual property influence and impact
  • Forty-seven practical ways of monetizing IP so entrepreneurs and companies realize true income

Each book includes a special link to a free book-based course and a free IP credit so readers can start protecting their ideas with the new Instant IP app. This newly released book is available worldwide in eBook, audiobook, and print formats.

Your Ideas Are Valuable. Start Protecting Them Today.

As a leading global law firm, Caldwell is committed to innovation, legal excellence, and delivering strong intellectual property, litigation, and corporate advice. The firm is a trusted legal partner for forward-thinking, high-growth companies seeking strategic legal counsel.

Instant IP™ is the patented blockchain-based solution for Intellectual Property protection. It makes intellectual property more accessible to individuals and enterprises by reducing the time and cost of protecting unique ideas. Its mission is to ignite 1 million world-changing ideas. Disclaimer: This content is for informational purposes only and is not intended as financial advice, nor does it replace professional financial advice, investment advice, or any other type of advice. You should seek the advice of a qualified financial advisor or other professional before making any financial decisions.

Written in partnership with Tom White